However Beltdown.com is a new online way to get men all fired up and focussed about losing weight.

The website looks at four key points that are integral to a successful weight loss programme: a diet plan that you can stick to, a support group, an advisor and a weekly check-in.

The Beltdown web format allows for people to stay totally anonymous, whilst still getting the challenge, competitiveness and interaction of a group. You can monitor your own weight loss and interact in forums to talk to other members and the group leader, but no one has to know who you are or whether you weigh 13 stone or 25.

Beltdown is available wherever you have an internet connection, without having to commit to attending a group one evening a week. At £8 a month, membership is priced to be cheaper than other groups out there, so all that’s left to do is embrace the Rinseable PrincipleTM

For more info go to www.beltdown.com