The easy flip lid and mess-free nozzle is an exciting innovation that is neat, simple and easy for the whole family to use. It hails an end to troublesome crumbs and butter finding their way into the jam - helping to keep it fresh and deliciously tasty for longer.

Squeezy Jams are available in three mouthwatering varieties Smooth Strawberry, Smooth Sweet Orange and Smooth Blackcurrant and Apple. Made with scrumptious real fruit, but with no lumps, bits or pips, Hartley’s Smooth Squeezy jams are a real hit with the kids.

Hartley’s say all flavours are free of artificial colours and flavours. According to Hartley’s Smooth Strawberry is prepared with 45g of fruit per 100g with lower total sugar content of 49g per 100g and Smooth Sweet Orange and Smooth Blackcurrant & Apple are both prepared with 35g of fruit per 100g with total sugar content of 49g per 100g .

Whether it’s comforting jam on toast, a fruity jam tart or just a delicious dollop on rice pudding, Hartley’s easy squeezy bottles will keep the little ones fingers sticky-free. Great news for mum and dad!

Squeezy Jam is available now in the supermarket spreads aisle at an RRP of £1.39