Breast reduction for men is the fastest growing part of the cosmetic surgery industry for the second year running, plastic surgeons have said. 05-02-2010
The number of such operations rose from 323 in 2008 to 581 last year - an 80% increase - the British Association of Aesthetic Plastic Surgeons said. Pressure created by men's magazines was partly to blame, one surgeon said. Cosmetic surgery appears to be defying the recession, with an overall increase in the number of procedures. Nine out of 10 cosmetic procedures carried out by members of the British Association of Aesthetic Plastic Surgeons (Baaps) in 2009 were performed on women, with breast enlargement the most popular operation.
